Birmingham’s Bullring was evacuated today as firefighters rushed to the scene in Birmingham city centre when a fire broke out at Goldsmiths jewellery store in the Upper West Hall around 1230hrs on 28th April.

Shoppers and staff were told to evacuate the building over the loudspeaker as firefighters and four fire appliances rushed to the scene. The fire is thought to have been started inside bins to the rear of the building, near to the shop’s stockroom.

However the fire had been put out by sprinklers in the store moments before firefighters arrived. Thousands of pounds of jewellery have been ruined after a fire at the Bullring today, the Birmingham Mail understands.

The Upper West Mall remained closed to shoppers for around an hour after the alarm was raised with the jewellers and neighbouring shop Boutique closed for the rest of the day.

A statement made by the Bullring shortly before 1400hrs read: “We can confirm that the fire services attended a small fire in one of the retailers in the centre this afternoon. As a precaution the centre was partially evacuated, the centre is now fully open and trading as normal.”