In a recent Admiral Insurance TV advert, a Sprinkler Head is actuated from a mobile phone.
BAFSA’s Chief Executive, Keith MacGillivray MBE wrote to Admiral regarding the misleading advert. In it he says :
“As a Member of the Fire Sprinkler Insurance Liaison Group we work closely with Members of the ABI and Independent Insurance Companies. Post-Grenfell we have been working to educate Councils, Politicians and the construction industry as to the value of fitting sprinklers to save lives. We are currently campaigning with Zurich to get sprinklers installed in schools in England following our success in Scotland and Wales. To be faced with such a mindless cartoon which does nothing to assist ourselves or the insurance industry to encourage the use of sprinklers to save lives and protect property really beggars belief”.
Read his letter in full and Admiral’s response here
Please let BAFSA know of any misleading adverts that you see involving sprinklers and we will act on them accordingly. Email links and any supporting information to ce@bafsa.org.uk